Top Myths About Public Relations
There are many myths surrounding the public relations profession. Perhaps chief among them is the idea held by many reporters that PR people are evil.
Simply not true.
As Laura Lake of About.com points out, myths and misconceptions by PR folks can be downright dangerous. She recently published her top myths about the profession. To name a few:
Myth 1: Any press is good press.
Myth 2: PR is all about press releases and press conferences.
Myth 3: Once you break through with publicity, you’re golden.
Myth 4: Publicity is free and easy.
Myth 5: You need to hire an expensive PR firm.
Allen, Kevin. “Top Myths about Public Relations | Articles.” PR Daily News: Public Relations News and Marketing in the Age of Social Media | Main. Ragan Communications, 06 Apr. 2011. Web. 12 Sept. 2011. <http://www.prdaily.com/Main/Articles/7814.aspx>.