TOW: Corporate Public Relations
A corporate PR team must work together to provide a variety of resources to a company. For venture capital, it is extremely important to have a corporate PR team to handle the public attention. A corporate PR team must provide experts in their particular field, necessary tools, resources, information, and media relationships. They must be able to provide as much information about the company to as many people as possible. Corporate public relations is in charge of finding investors and others that can invest money in your company. A good corporate PR team will be able to identify those investors you may not have been able to find on your own. The larger the corporation, the larger the corporate PR team. A corporate PR team must create effective PR campaigns and implement them within the organization. An effective PR campaign takes time, something that most corporations don’t have. It is important to create a PR campaign to generate public interest about your company. A PR campaign is similar to a marketing campaign. The PR campaign focuses on generating interest for the company, service, or product and building upon the reputation of a company. A PR campaign needs to identify its target audience and create a campaign that focuses on them. Every individual on the corporate PR team needs to be trained with excellent written and verbal communication skills since they alone are in charge of the reputation of the company.