TOW: AP Style & PR

“The Associated Press Stylebook”  strives to keep its writing style easy to read, concise and free of bias. With the ever evolving development of the internet comes competition in the field of newspaper writing and public relations writing.  It is important for the public relations writer to get proficient in AP Style writing and gives the writer a little edge.  If a publication does not have to make corrections, the chances of your release getting picked up will increase — a correct copy can make all the difference.

Adhering to this style will make members of the media take you seriously, and it will make it easier for editors to publish your release immediately. This is a good thing because you always want to make their job as easy as possible. As a basic rule in business and in public relations, you should supply people with the information in a format that is going to make it easiest for people to spread the word about your company, cause, etc. The content of newspapers and other mass media is typically the result of many different writers and editors working together. AP style provides consistent guidelines for such publications in terms of grammar, spelling, punctuation and language usage. Some guiding principles behind AP style are:

  • Consistency
  • Clarity
  • Accuracy
  • Brevity

Since AP style dominates the PR/journalism industry it is vital to learn it if that is the field you wish to enter. I’m still working on the minor details, but I think I have it down for the most part. However, sometimes if you’re not careful it can be easy to slip up, so I always have to be very careful.