TOW: Tips for PR students new to blogging
1) Leave insightful comments on blogs that you enjoy – especially blogs that are in the same niche as you. Instead of just saying, “hey, nice blog, follow me please”, call out something specific that you liked about the post. Pure “followback” requests don’t really make people want to follow you. It’s important to interact and network with people, so be sure to respond to questions and comments from your audience as well.
2) Don’t underestimate the importance of good pictures on your posts. An attractive image will immediately make your posts look more interesting.
3) Think about quality, rather than quantity of posts. People would rather see an insightful, and spell-checked post, with original content and good pictures 2-3 times a week than hastily-written thoughts on a daily basis.
4) Schedule your posts. Don’t blow them off for the last minute or you’re going to get really overwhelmed and frustrated. Blogging can be fun, so don’t make it an unenjoyable experience by stressing over it! Plan when you’re going to post and do it.
5) Never be afraid to ask questions or seek information. You’re new at this which mean there’s probably a lot you don’t know! Use your resources to figure out how to do this the best you can! It may help you later on down the road.
6) Be sure to always double check your work. . Reread your writing to see if it flows nicely and makes sense. You could even try reading your posts out loud if flow is something you have an issue with. Another reason to check double check your work is for spelling and grammatical purposes. You want this to look professional, so be cautious!
7) Don’t try to be someone your not! Yes your blog may have to do with PR, but that doesn’t mean you can’t let your personality show! Be confident in your writing and show people who you are.
8) Remember in blogging, headlines count. Try to carefully construct headlines for not only your audience but for search engines as well. This is something that I wish I had done better, so don’t make that mistake! The better and more specific your headline, the easier it will get discovered and draw readers in.
9) Have a good “About” page. Don’t keep your readers in the dark about who you are and what you’re blogging about!
10) Add links to blog posts and comments. Links help your visitors gain a deeper understanding of what they’re reading and can add extra information to the conversation. If you don’t know how to add a link to a blog comment, check out Linda Yollis’ excellent blog post and quick video. See what I did there? 🙂
11) Lastly, visit other blogs. You can’t expect many people to read and comment on your blog if you don’t read and comment on others. You have to be part of the blogging community to get the most out of blogging!