TOW: Twitter Chat

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TOW: Ethics and Law

As a PR professional I believe it is important to refrain from subordinating the truth to other requirements. You should never regard any situation as lesser. At the end of the day, the… Continue reading

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4 DIY Ways to Score More Media Coverage

By Arik Hanson | Posted: October 21, 2011 For most people who work in public relations, promoting events through the media is a core skill. Most PR professionals, at one time or another, have pitched… Continue reading

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TOW: Online Media Law: The Basics for Bloggers and Other Publishers

As bloggers and other citizen media creators we are given what is called the freedom of expression.  This is defined as the freedom to speak without censorship or limitation, yet the freedom of expression is… Continue reading

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Public Relations 101

Confused about what PR really is? Watch this video to learn the basics and discover how PR differs from marketing.

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TOW: Measuring the Effectiveness of a Campaign

Like every aspect of public relations practice, measuring and evaluations need careful  planning.  In setting PR goals and objectives, it is usually important to recognize that measuring PR effectiveness can be quite difficult to do… Continue reading

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TOW: PR Department v. PR Firm

As a new PR practitioner you have choices on how to begin your career, whether it be in a PR department or in a PR firm. But which one is more beneficial? Firstly,… Continue reading

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TOW: PR in the 1960’s

The 60’s was a transforming era for businesses and a starting point for revolutionary changes to be taken place.  As civil rights, minority rights, feminism, and other types of discrimination were starting to be… Continue reading

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The Netflix Crisis

As of recent, Netflix has been the latest victim of a PR crisis. The CEO of the company, Reed Hastings, has released a statement saying that he ‘messed up’ by not communicating to… Continue reading

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Social Media: Join in the Conversation

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